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    Exam 10: Marketing: Providing Value to Customers
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    A Company Seeks A(n)_____ by Registering the Name of a Product
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A Company Seeks A(n)_____ by Registering the Name of a Product

Question 57

Question 57

Multiple Choice

A company seeks a(n) _____ by registering the name of a product with the U.S.Patent Trade Office.


A) brand name
B) trademark
C) copyright
D) endorsement

Correct Answer:

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