Roger Levin Owns and Manages Forever Yours Jewelers in a Midwestern

Multiple Choice

Roger Levin owns and manages Forever Yours Jewelers in a Midwestern city. Sales clerks are especially trained in meeting customer needs, and the Levin family itself is committed to promoting the image of the store and its products and services. Levin buys frequent spots on a local radio station, and holds monthly giveaway contests to give away $200 items of the winner’s choice. Founded by Levin’s grandfather, the family owned business has been around for 65 years and enjoys an enviable reputation in the community. Recently, an article appeared in the local newspaper revealing Levin’s
-Running radio commercials is a(n) _____ strategy.

A) media control
B) word of mouth
C) personal selling
D) advertising