Which of the Following Is Not True About Customer-Relationship Management

Multiple Choice

Which of the following is not true about customer-relationship management?

A) It is a marketing strategy that focuses on maintaining strong relationships with current customers.
B) Repeat customers are more profitable than new customers.
C) The cost to sell to an existing customer is about the same as the cost to attract and sell to and new customer.
D) Repeat customers spend more than new customers.