Willowbend Tours Operates a Chain of 25 Touring Guides Throughout

Multiple Choice

Willowbend Tours operates a chain of 25 touring guides throughout the Appalachian Mountains in the eastern United States. Each office employs two guides, one receptionist/office assistant, and one equipment handler. One guide specializes in canoe and rafting outings while the other is a hiking specialist. Of the three job categories, guides are by far the most difficult to recruit. Next comes the receptionist/office assistants, followed by the equipment handlers, who are basically unskilled workers. Turnover among guides is 20 percent, 30 percent among office staff, and 60 percent among equipment handlers. Owners find that recruiting, motivating, and keeping a quality workforce is an ongoing challenge
-Where is management most likely to find new tour guides?

A) Through classified ads in local newspapers
B) Through county- or city-government employment offices
C) Through specialized publications or employment agencies
D) Through college job fairs