Microsoft Word Is the Most Widely Used Word-Processing Program

Multiple Choice

Microsoft Word is the most widely used word-processing program. Which of the following explanations for its popularity uses the lock-in hypothesis?

A) Build a better mousetrap and the world beats a path to your door. MS Word is the better mousetrap.
B) Because MS Word is the standard in business, it is difficult to use other word processing programs and share documents.
C) MS Word is priced below other competing programs; Microsoft can afford to price it low because it sells so many copies.
D) Although MS Word is not the cheapest word processor, its ratio of features to price is better than the competitors.