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  3. Study Set
    Contemporary Marketing Study Set 3
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    Exam 15: Distribution Channels and Supply Chain Management
  5. Question
    When a Producer Decides to Advertise Products on Its Website
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When a Producer Decides to Advertise Products on Its Website

Question 29

Question 29

True/False

When a producer decides to advertise products on its website and sell them online, while continuing to distribute products to its current retailer customer base, the decision is likely to result in horizontal channel conflict.

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