A Direct Channel Is the Simplest and Shortest Marketing Channel

Multiple Choice

A direct channel is the simplest and shortest marketing channel, but most channels involve at least one intermediary. Which statement below describes a marketing intermediary? ​

A) ​Intermediaries develop networks of independent representatives who sell directly to consumers.
B) ​Wholesalers and retailers are both marketing intermediaries.
C) ​Marketing intermediaries do not take title to the goods they handle.
D) ​Service firms market primarily through long intermediary channels.
E) ​Marketing through an intermediary is usually inefficient, expensive, and time-consuming.