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Frito Lay Is Owned by Pepsi and Has a Variety

Question 147

Multiple Choice

Frito Lay is owned by Pepsi and has a variety of billion dollar brands such as Doritos, Cheetos, Lays, and Ruffles. These famous snack brands are available in a wide variety of sizes at almost every store location and vending center - from gas stations, to dollar stores, grocery stores, drug stores and super centers. Which level of distribution intensity does Frito Lay utilize?


A) Intensive
B) Exclusive
C) Selective
D) Cooperative

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