Organically Grown Orchard Fruits, Such as Apples, Plums, and Pears

Multiple Choice

Organically grown orchard fruits, such as apples, plums, and pears, are the core of your business. You want to make it easy for consumers in your part of the country to obtain your company's products when they're fresh and delicious. With this objective in mind, which distribution channel would work best for your produce?

A) Dual distribution, involving direct online sales and intermediary sales through a distributor
B) A marketing intermediary, specifically a produce distributor
C) A direct channel, specifically a company-run e-commerce website
D) A direct channel, specifically open-air markets across the tri-state region