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    Contemporary Marketing Study Set 3
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    Exam 15: Distribution Channels and Supply Chain Management
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    Explain the Difference Between a Short Distribution Channel and a Long
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Explain the Difference Between a Short Distribution Channel and a Long

Question 97

Question 97

Essay

Explain the difference between a short distribution channel and a long distribution channel, and provide a detailed example of one or the other.

Correct Answer:

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A short distribution channel involves fe...

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