Now That You've Started Your New Pet Grooming Business, You've

Multiple Choice

Now that you've started your new pet grooming business, you've been studying lots of books on marketing so that you can more effectively attract new clients who own pets. You're currently reading about long and short distribution channels. Based on what you've just read, which type of distribution channel will work best for your objectives, and why?

A) Due to the concentrated geographic location of your potential customers, you will need to set up a short distribution channel with one or two intermediaries who can facilitate the exchange process.
B) Because you are marketing your services in the B2B environment, a short distribution channel works best for your new business.
C) You'd like to establish and maintain personal relationships with your clients, so you should set up a short distribution channel without intermediaries.
D) Because of the challenges involved in identifying potential customers, you will need to engage the services of several sales and marketing intermediaries who can assist you.