Multiple Choice
Psychological pricing is based on the premise that:
A) certain prices or price ranges make products more appealing to buyers than others.
B) one-price policies appeal to most people and suit mass-marketing programs.
C) setting a limited number of prices for a selection of merchandise has a certain appeal.
D) lower-than-normal prices as part of recurring marketing initiatives creates demand.
Correct Answer:
Verified
Correct Answer:
Verified
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