Which of the Following Statements Is True About the Forecasting

Multiple Choice

Which of the following statements is true about the forecasting technique known as the "test market"?

A) Tests must be conducted in dozens of markets across the country, making the technique both time-consuming and expensive.
B) It provides realistic information on actual purchases rather than on customers' intention to buy.
C) It involves giving out free samples and surveying consumers after they've tried or used the product.
D) It is a qualitative technique.