Your Co-Worker, the Operations Manager of Blue Ocean Seafood Restaurants

Multiple Choice

Your co-worker, the operations manager of Blue Ocean Seafood Restaurants, has pointed out a slight decline in diners ordering and eating the chain's famous cheesy butter biscuits. The head of product development has a theory that people want lighter options today, and she has recommended test marketing a lower-fat version of the biscuits at select locations in eight major cities across the United States. As the marketing director, how do you respond?

A) You agree that test marketing is an excellent idea, and you've decided to issue a memo to all managers to instruct the wait staff to strongly promote the new product so that it gets a great response.
B) You reject the idea of test marketing because you feel that there will be too many variations in the results to make a wise decision.
C) You agree that test marketing could be helpful, but you point out that it may also reveal your ideas to your competitors.
D) You agree that test marketing is an excellent idea because it will quickly and inexpensively provide you with the direction your company needs.