Multiple Choice
Long before the invention of iPhones, iPads, and iWatches, Apple was charging a premium for its personal desktop computers, which performed the same functions as other PC brands. Of the following, which is the least likely motivation for this pricing strategy?
A) Apple wanted to project a prestigious, exclusive brand image.
B) Apple was able to earn higher gross profit margins on its computers.
C) Apple was comfortable creating a smaller supply for a lower demand.
D) Apple needed to recoup its research and design investments faster.
Correct Answer:
Verified
Correct Answer:
Verified
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