You Are Head of Sales and Marketing for Your Cowboy

Multiple Choice

You are head of sales and marketing for your cowboy boots manufacturing firm. It has been a chaotic product year, with a great deal of input from many stakeholders: consumer advocacy groups, employees, competitors, and shareholders. You are meeting with the CEO to establish pricing objectives for the upcoming product year. ​
Required:
Which of the following factors will you consider as you establish your firm's pricing objectives?

A) Consumer advocacy groups' concerns
B) Sales reps' compensation packages
C) Competitors' complaints
D) The firm's survival
E) dissident shareholders' complaints