Azature Introduced the "World's Most Expensive Nail Polish

Multiple Choice

Azature introduced the "world's most expensive nail polish." The Black Diamond nail polish contains 267 carats of crushed black diamond powder and a price of a whopping $250,000 a bottle. Azature is using a(n) _______ approach.

A) prestige pricing
B) price-line pricing
C) ultra-pricing
D) competitive parity pricing