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When Josh Stopped at the Convenience Store for a Drink

Question 24

Multiple Choice

When Josh stopped at the convenience store for a drink, he noticed that in both the cooler and the fountain drinks the prices of all the soft drinks were identical. You could choose Coke, Pepsi, Dr. Pepper, Mountain Dew, or many others, but they were all the same price. This is an example of:


A) competitive parity pricing.
B) discount pricing.
C) prestige pricing.
D) market share pricing.

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