Taylor Recently Went Shopping for the First Time at Farm

Multiple Choice

Taylor recently went shopping for the first time at Farm to Home, a whole foods grocery store that emphasizes natural, hormone-free products. Taylor usually shops at Walmart and pays $.88 for a gallon of milk. At Farm to Home, a gallon of milk was $9.00. It seems that Farm to Home is using a:

A) prestige pricing approach.
B) sales volume approach.
C) pricing parity approach.
D) market share maximization approach.