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  3. Study Set
    Contemporary Marketing Study Set 3
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    Exam 12: Developing and Managing Products
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    Even If a New Product Tests Well in the Market
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Even If a New Product Tests Well in the Market

Question 108

Question 108

True/False

Even if a new product tests well in the market and reaches the commercialization stage, it may still take a while to catch on with the general public.

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