Marta's Company Wants to Revamp Its Potato Chips Brand to Compete

Multiple Choice

Marta's company wants to revamp its potato chips brand to compete with Lay's potato chips. She has been researching consumer preferences so that she can market her company's chips accordingly. What type of strategy is Marta using?

A) Product diversification strategy
B) Product development strategy
C) Market development strategy
D) Product positioning strategy
E) Market penetration strategy