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    Exam 12: Developing and Managing Products
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    _____ Involves Measuring Quality by Comparing Performance Against an External
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_____ Involves Measuring Quality by Comparing Performance Against an External

Question 132

Question 132

Multiple Choice

_____ involves measuring quality by comparing performance against an external industry leaders or competitor firm.


A) Benchmarking
B) Social referencing
C) Satisficing
D) Social loafing

Correct Answer:

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