Multiple Choice
Hershey's develops new products on an ongoing basis. One of the most successful is Reese's Minis - the miniature Reese's cup without a wrapper. Reese's Minis came from the consumer desire to have a snack that they could eat with one hand. After a brief test market showed wide demand for the product, Hershey's launched Reese's Minis in the _________ stage of the new-product development.
A) commercialization
B) concept test
C) field trial
D) test market
Correct Answer:
Verified
Correct Answer:
Verified
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