Multiple Choice
Lorelei needs a new computer for college. She has never had a computer with a touch screen before, but has watched her roommate, Geneva, use her Lenovo Yoga 920 with a touch screen and digital pen. Geneva let Lorelei use her computer for the weekend when she went home. Lorelei is in the ______ stage of the new-product adoption process.
A) trial
B) interest
C) adoption
D) awareness
Correct Answer:

Verified
Correct Answer:
Verified
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