Some New Products Are Introduced and Quickly Are Accepted by the Marketplace

Multiple Choice

Some new products are introduced and quickly are accepted by the marketplace. Other products take years before they spread across society. A product that is complex and hard to understand is likely to diffuse across society:

A) more slowly than a simple product.
B) more quickly than a simple product.
C) complexity has no effect on diffusion.
D) about the same as a simple product.