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    Tide Laundry Detergent Commands an Extremely High Market Share
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Tide Laundry Detergent Commands an Extremely High Market Share

Question 122

Question 122

True/False

Tide laundry detergent commands an extremely high market share. Purchasers of the product are extremely less sensitive to price changes. Based on this assessment, it can be said that Tide has high brand equity.

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