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    Contemporary Marketing Study Set 3
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    Exam 11: Product and Branding Concepts
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    Line Extension Is the Strategy of Attaching Unrelated Products to a Known
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Line Extension Is the Strategy of Attaching Unrelated Products to a Known

Question 115

Question 115

True/False

Line extension is the strategy of attaching unrelated products to a known brand name to gain instant recognition for the new offerings.

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