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    Contemporary Marketing Study Set 3
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    Exam 11: Product and Branding Concepts
  5. Question
    A _____ Brand Refers to a Brand Name Owned by a Manufacturer
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A _____ Brand Refers to a Brand Name Owned by a Manufacturer

Question 95

Question 95

Multiple Choice

A _____ brand refers to a brand name owned by a manufacturer or a producer.


A) private
B) generic
C) national
D) captive

Correct Answer:

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