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  3. Study Set
    Contemporary Marketing Study Set 3
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    Exam 10: Marketing Research
  5. Question
    The Process of Discussing a Marketing Problem with Informed Sources
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The Process of Discussing a Marketing Problem with Informed Sources

Question 74

Question 74

True/False

The process of discussing a marketing problem with informed sources both within and outside the firm and examining information from secondary sources is known as test marketing.

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