Multiple Choice
Which of the following is a limitation of secondary data not found in primary data?
A) It is more expensive to collect and analyze than primary data.
B) It is not readily accessible to marketers.
C) It may not be completely relevant to the specific needs of the marketer.
D) It is usually in the form of raw data and hence not reliable.
Correct Answer:
Verified
Correct Answer:
Verified
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