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  3. Study Set
    Contemporary Marketing Study Set 3
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    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    A Firm That Divides Its Customers into Homogeneous Groups Based
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A Firm That Divides Its Customers into Homogeneous Groups Based

Question 68

Question 68

Multiple Choice

A firm that divides its customers into homogeneous groups based on their locations is said to be practicing _____ segmentation.


A) psychographic
B) product-based
C) geographic
D) demographic

Correct Answer:

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