There Are a Number of Strategies That You Can Use

Multiple Choice

There are a number of strategies that you can use to position your company's technology product in the mind of the consumer. You decide to focus your advertising campaign on the perception that your product is the best compared to others in the marketplace. Which of the common categories for product positioning are you using to develop your marketing campaign?

A) Application
B) Usage rate
C) Product attributes
D) Competitive
E) Product user