Social Media Has Assumed a Major Role in the Promotion

Multiple Choice

Social media has assumed a major role in the promotion of goods and services. Almost all television advertising today includes calls to "like us on Facebook" or "follow us on Twitter." While most U.S. citizens engage in some form of social media, some only do this occasionally while others are constantly on their computer or phone accessing social media. Just like with social media, consumer vary in their consumption of almost all products and services. Recognizing these differences can lead a firm to employ:

A) usage rate segmentation.
B) brand loyalty segmentation.
C) demographic segmentation.
D) benefits sought segmentation.