Product Positioning Is About Creating a Mental Image or Perception

Multiple Choice

Product positioning is about creating a mental image or perception of a brand, especially vis-à-vis competitive brands. How do you think of Ford and Chevrolet compared to Jaguar or Aston Martin? Or Walmart compared to Neiman Marcus? Or Rice Krispies compared to Shredded Wheat? These brands all have a certain space in your mind on different attributes. To help capture and illustrate this, marketers often use a:

A) product use or application.
B) competitive.
C) value.
D) product specific.