Allstate Insurance, a Large Insurance Company, Has Developed a Campaign

Multiple Choice

Allstate Insurance, a large insurance company, has developed a campaign featuring Mayhem, a character who demonstrates how accidents and problems can occur. The campaign has a slogan, "So get Allstate to protect you from mayhem." This marketing strategy is being used by the company to satisfy ____ needs in the Maslow's hierarchy of needs.

A) esteem
B) safety
C) self-actualization
D) physiological