As Markel Drives by a Local Restaurant, He Realizes That

Multiple Choice

As Markel drives by a local restaurant, he realizes that he hasn't eaten all day and is famished. He stops at the restaurant, and without referring to the menu, orders a burger because that's what he typically buys at this particular restaurant. This scenario suggests that:

A) Markel's hunger caused him to experience cognitive dissonance.
B) All purchase decisions go through the six steps of the consumer decision making process.
C) Markel would have probably made a different food choice had he not been famished.
D) Some people may skip steps in the consumer decision-making process, particularly for high-involvement decisions.
E) Low-involvement decisions may sometimes enable consumers to skip steps in the consumer decision-making process.