Multiple Choice
Ryder and Reagan have been dating for several years and Ryder has started browsing for engagement/wedding rings. He has heard that it's typical to spend the equivalent of 5 months of salary on a ring, which would equate to approximately $15,000. He is excited about making a life commitment and is willing to invest in the relationship by purchasing the ring. What type of purchase decision does the engagement/wedding ring represent for Ryder?
A) High-involvement
B) Low-involvement
C) Medium-involvement
D) Spurious involvement
Correct Answer:
Verified
Correct Answer:
Verified
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