Mitch Is a Real Car Fanatic! He Has Several Sports

Multiple Choice

Mitch is a real car fanatic! He has several sports cars and spends a lot of time searching for cars and maintaining and cleaning his cars. While many people don't give much thought to tires for their car, Mitch usually spends a lot of time researching and reading reviews before he buys new tires. However, last year he was on a trip when he got a flat tire in a small town in Indiana. Instead of his regular search, he just stopped at the first tire shop he could find and bought a tire to replace the ruined tire to continue his trip. It was not even a brand he had heard of before! Mitch's purchase in this case was mostly driven by what type of factor?

A) Situational factors
B) Pricing factors
C) Psychological factors
D) Social factors