Marketers Focus Their Efforts on Setting Clear Goals in the Initial

Multiple Choice

Marketers focus their efforts on setting clear goals in the initial step of a social media marketing campaign because:

A) it helps buyers make final purchase decisions.
B) it helps everyone involved in the campaign to aim their efforts in the right direction.
C) it is effective in engaging the target audience in a conversation.
D) it helps marketers to have control over the content of the marketing message received by the audience.