As Usage of Social Media Marketing Continues to Increase, Marketers

Multiple Choice

As usage of social media marketing continues to increase, marketers are learning that content is a big key to the success of any campaign. More specifically, they understand that an effective social media marketing campaign (SMM) has which of the following qualities:

A) The chosen keywords in the campaign are targeted specifically for the campaign.
B) The campaign's main focus is to get the consumer to make a purchase immediately.
C) The campaign emphasizes the company's privacy policy.
D) The campaign avoids offering any discounts or other deals in exchange for the consumer's participation.
E) The campaign has text only.