Jose Is Visiting Boston on a Business Trip and Has

Multiple Choice

Jose is visiting Boston on a business trip and has heard that the North End is known for its restaurants and entertainment venues. He checks TripAdvisor to see the list of restaurants and those rated highest by members. He also reads reviews and narrows his choice to Mamma Maria's, which is ranked #3 of 133 restaurants in the North End. How has TripAdvisor assisted Jose in his purchasing decision process?

A) Conducting research
B) Identifying new products
C) Identifying a need
D) Evaluating the purchase