A Reddit User Commented That a Tea Kettle Sold at JCPenney

Multiple Choice

A Reddit user commented that a tea kettle sold at JCPenney looked like a silhouette of Hitler. When the message went viral all across social media, JCPenney responded immediately with individual messages affirming that the design similarity was totally unintentional. This represents an example of an organization using social media to achieve which goal?

A) Manage a crisis
B) Enhance brand awareness
C) Improve customer service
D) Gather customer feedback