Moriah, a Diehard Foodie, Has Created a Facebook Page Where

Multiple Choice

Moriah, a diehard foodie, has created a Facebook page where she and other users share recipes, links to favorite restaurants, and food photos. She intends to use this as a platform for launching her self-published cookbook, so she needs to build brand awareness and attract as many followers as possible. She should be measuring _____ to ensure she achieves her goal.

A) activity
B) engagement
C) conversion
D) profits