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Travel Time Is an Online Travel Site That Assists Customers

Question 143

Multiple Choice

Travel Time is an online travel site that assists customers in booking their vacations. They make advance bookings for the customers, notify them about any reductions in air fares immediately if and when they arise, and help them check the status of their bookings. This type of marketing strategy employed by Travel Time is an example of:


A) right-time marketing.
B) integrated marketing.
C) search marketing.
D) real time marketing.

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