Sounder's Chowder House Is a Successful Chain of Fish Restaurants

Multiple Choice

Sounder's Chowder House is a successful chain of fish restaurants in the Pacific Northwest. Several years ago, the company launched a website offering about 32 different products, including chowders, frozen fish and chips, and shrimp cocktail sauce. As the company's new marketing director for online sales, you've studied the analytics and found that 79% of sales are coming from just six products. Based on this data, the first thing you want to reevaluate is the company's:

A) website design.
B) product offering.
C) checkout form design.
D) product descriptions.