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    Contemporary Marketing Study Set 3
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    Exam 1: Marketing: the Art of Satisfying Customers
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    What Is the Ultimate Objective of Relationship Marketing
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What Is the Ultimate Objective of Relationship Marketing

Question 105

Question 105

Multiple Choice

What is the ultimate objective of relationship marketing?


A) Find new customers
B) Create regular purchasers
C) Turn customers into advocates
D) Turn customers into loyal supporters

Correct Answer:

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