Multiple Choice
You and your partners are investing millions in creating a small chain of five-star boutique hotels in six of the finest cities in the world. Which of the following tactics fits best with your premium pricing strategy?
A) Set room prices comparable to other high-end, boutique hotel chains
B) Bundle spa services in with the room rates
C) Advertise in magazines catering to wealthy, travel-minded consumers
D) Design branding that reflects the elegant, luxurious sensibility of the chain
Correct Answer:
Verified
Correct Answer:
Verified
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