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    Introduction Mass Communication Media
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    Exam 6: Film
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    The Linking of Consumer Products,such as Toys and Hamburgers,with Popular
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The Linking of Consumer Products,such as Toys and Hamburgers,with Popular

Question 46

Question 46

Multiple Choice

The linking of consumer products,such as toys and hamburgers,with popular movies is called


A) merchandise tie-in.
B) blockbuster mentality.
C) product placement.
D) concept filmmaking.

Correct Answer:

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