Multiple Choice
The public relations activity known as _____________ typically uses a large-scale public relations campaign designed to move or shape opinion on a specific issue.
A) public affairs
B) issues management
C) promotion
D) media relations
Correct Answer:

Verified
Correct Answer:
Verified
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Q17: Five factors have worked to shape the
Q18: There are many publics with whom PR
Q19: Many PR firms bill clients a fixed
Q21: The public relations activity of interacting with
Q22: Early PR practitioner Ivy Lee is credited
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