The Statement Concerning Customer Profitability Analysis That Is Not True

Multiple Choice

The statement concerning customer profitability analysis that is not true is:

A) The customer or customer groupings become the cost object
B) There is not normally a connection between more profitable products or services and more profitable customers
C) To conduct this analysis it is necessary to identify the resources consumed and the associated costs of servicing customers
D) None of the above, i.e. all the statements are true